Artwork Guidelines

The Sunbaba guide to making the most of your event and ensuring your brand is presented in the best possible light.

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We have a highly experienced and knowledgeable team with a reputation for equipping events with the quality branding they need. The branding we provide shapes the public image and perception of an event, communicating its logo, message and key details to its audience on a large scale.

Please follow the artwork guidance below and if you have any questions, please contact info@sunbaba.co.uk

File Formats:

  • Hi-res PDF – with all fonts and images embedded (recommended)
  • Photoshop files – EPS, PDF, PSD, TIFF
  • Illustrator files – Ai, PDF, EPS
  • InDesign files – supply all fonts and links

File Setup:

  • Please name your file with the order reference and size.
  • For multi-panel jobs, you do not need to segment your artwork. We will do this for you and provide clear confirmation of segmentation on our proof of artwork.
  • Turn off overprint on all files

Colour Information:

  • Please supply vector files as CMYK
  • Use Solid Coated Pantone references and hard colour copies as required
  • Supply your artwork without tick marks unless required on the final print
  • Spot colours must not be renamed
  • Bitmap files can be RGB or CMYK
  • Pantone references are the most consistent method of colour reproduction. If your brand guidelines detail a Pantone reference, please do let us know

Bleed:

  • As a general rule, we recommend 50mm bleed to all edges.
  • On hard substrates, PVC and vinyl, 10mm bleed to all edges

 

Resolution and Scale:

  • 100 dpi @ full size
  • 400 dpi @ 25% scale
  • 1000 dpi @ 10% scale

  • For large banners scale file in photoshop to 30k pixels. 

Vector illustrations produced in Adobe Illustrator (as opposed to pixel-based illustrations produced in Photoshop) are essentially made up of lines and points, which form shapes, which you then build up in layers to produce the artwork.

For large format printing, vector illustrations produce vastly superior results as they scale without distortion. See the images below to for a scaled-up vector illustration, compared with a non-vector (rasterised) image.